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Reading list

Read about leadership, multicultural teams, mobile marketing, and more in these 5 not-to-miss articles from April!

Here are five articles that stood out this month for their originality, relevance, and/or analysis. Happy reading!


“Why You Should Have (at Least) Two Careers”
(Harvard Business Review)

Being a web developer and writer at the same time? Why not! The benefits of pursuing two careers at the same time are numerous, both in terms of skills development and networking. Have you thought about taking the jump?
Organization and HR
“Three Crucial Advantages of Multicultural Management Teams”
(INSEAD Knowledge)

Multicultural leadership teams are rare and yet essential whenever companies operate across different markets. Diversity in senior management presents three advantages: stronger market insight, stronger legitimacy with stakeholders, and stronger employee engagement.
“Asking the Right Questions Can Frame a Successful Transformation”

“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I knew the proper question, I could solve the problem in less than five minutes,” (Albert Einstein). Sometimes, all you need to gain perspective and make good decisions is to ask yourself the right question. This is particularly true in the face of the uncertainty that accompanies all change.
“Why the Best ‘Customer Journeys’ Place Mobile at the Center”

Mobile devices are transforming consumer habits and how companies interact with their customers. Here are a few examples of brands that have succeeded in putting mobile experience at the heart of their customer journey.
Economy and society
“The New Globalization”

Big data, connected objects, and global travel have all been climbing since 2015. And the projections for 2020 are for this trend to continue. These phenomena represent a new form of globalization that are about to redefine political, economic, and business frameworks.

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Mehdi Ramdani
Published by Mehdi Ramdani