You have a political role to play
Spotlighting CSR initiatives isn’t enough anymore! Business can and must carry more political clout when it comes to transitioning to sustainable growth – on the proviso that it wants to have a positive impact on the planet and the people who live on it.
Your company already plays a political role through its communication, investment choices or lobbying activities. It can focus on giving more support to its pro-society initiatives and move towards what researchers call corporate political responsibility. This includes making a serious investment in matters of governance, which are often overlooked.
This transition is difficult for companies, since they are obliged to revise their priorities, switch to a longer-term vision and embrace a more proactive attitude. But it is possible if they engage in the four following ways:
- Lobbying in favor of sound market regulation;
- Backing policies that guarantee that institutions operate in a balanced manner;
- Helping citizens make the right choices via relevant communication actions;
- Exercising a positive influence on the planet and society.
It’s up to you to apply this in an action plan!
To go further
“The importance of Corporate Political Responsability”
by Andrew Winston, Elisabeth Doty and Thomas Lyon (MITSloan Management Review, October 2022).
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